What this calculator does
When a brand asks for your rate, there is no official price list. This calculator builds a quote from your own numbers: the average views a sponsored post or video gets, a rate per 1,000 views you choose, production costs, extras for usage rights, exclusivity and rush delivery, a bundle discount and your agent's or manager's commission. It shows the price to quote, the price per deliverable, what you receive and what the brand pays per 1,000 views.
How the quote is built
Per deliverable = average views ÷ 1,000 × your rate + production cost. Multiply by the number of deliverables, add the extras as percentages, take off any bundle discount, and the commission comes out of the quote. Example: 20,000 average views at $20 per 1,000 is $400, plus $100 of production makes $500 per video. Two videos with 20% for usage rights and a 10% bundle discount come to $1,080; after a 15% manager commission you receive $918, and the brand pays $27 per 1,000 views.
Choosing your numbers
- Views: use the average of your last 10 or so posts, not your best one, so the brand's results match the quote.
- Rate per 1,000 views: start from your past deals and what similar creators in your niche ask; audiences that buy, such as finance or tech, often justify more.
- Usage rights: when the brand reposts your content or runs it as a paid ad, it gets more value than one post, so creators usually charge extra for each month of use.
- Exclusivity: not working with competitors for a period costs you other deals, so it is priced on top.
Rules to know
The FTC says to disclose every paid relationship clearly in the post or video itself, including free products and family or business ties, using the platform's paid-partnership tool and plain words like "ad" or "sponsored". Payments and products you receive for posts are taxable income at their fair market value. Put the deliverables, dates, usage rights, exclusivity and payment terms in writing before you start.
Frequently asked questions
How much should I charge for a sponsored post?
Multiply your average views by a rate per 1,000 views, add your production costs and price extras such as usage rights and exclusivity separately. There is no official rate, so base it on your own past deals and audience.
What are usage rights in a brand deal?
Permission for the brand to use your content beyond your own post, for example on its own channels or in paid ads, for a set time. Because it adds value for the brand, it is usually priced as an extra.
Do I have to disclose sponsored content?
Yes. Under the FTC Endorsement Guides you must clearly disclose when a brand pays you or gives you something, in the content itself, not only in your profile.
Is a free product taxable?
Yes, products or services you get in exchange for posts count as income at their fair market value. Use the creator tax calculator for an estimate; this is general information, not tax advice.