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Online seller profit calculator

Work out your profit on each sale on Etsy, eBay, Amazon, Shopify or any other platform: marketplace, payment and ad fees, item and shipping costs, your profit margin and the lowest price that still makes money.

One sale

Price and costs

Platform fees

Your plan

The fees in the boxes are only examples, not any platform's real rates. Each platform sets its own fees, often by category, plan and country, and changes them from time to time, so copy the current numbers from its official fee page below. Amazon's fulfillment (FBA) fees and monthly plans can go in "Listing or per-order fee".

Official fee pages

  • Etsy: listing, transaction, payment processing and Offsite Ads fees
  • eBay: insertion fees and final value fees by category
  • Amazon: selling plans, referral fees by category and FBA fees
  • Shopify: monthly plans and card rates by plan

Rules to know

  • Sales tax is not your money. Sales tax the buyer pays is collected for the state. Leave it out of the price here, and check whether your platform collects and pays it for you.
  • Form 1099-K. Payment apps and online marketplaces must send a Form 1099-K when your payments in a year are over $20,000 and more than 200 transactions; some send one for less. Your profit is taxable even without the form.
  • Profit is what gets taxed. Fees, item costs and shipping are business expenses, so tax is on what is left.

Estimate the tax on your selling profit

Profit per sale

–
Profit margin
All fees per sale
Fees as a share of the sale
Marketplace fee
Payment processing
Ads
Listing or per-order fee
Profit per month
Per year
Break-even item price
Item price for a 30% margin

Example numbers until you type your own. Not financial advice.

What this calculator does

Selling on Etsy, eBay, Amazon or your own Shopify store, the price is not what you keep. This calculator takes the item price and the shipping the buyer pays, subtracts marketplace, payment, listing and ad fees, the item cost and your shipping cost, and shows your profit per sale, your margin, profit per month and year, the lowest price that breaks even and the price that reaches the margin you want.

How the fees add up

Most platforms take a percentage of the sale, usually counting the shipping the buyer pays, plus small fixed fees per listing or per order. Card payments add a processing fee, often a percentage plus a few cents per order. Promoted listings and ads add another percentage when they lead to a sale. The calculator adds all of them: fees = sale × (marketplace % + payment % + ads %) + fixed fees per order.

Example: a $40 item with $5 shipping, a 10% marketplace fee, 3% + $0.30 for payments and a $0.20 listing fee costs $6.35 in fees. With a $12 item cost and $7 for the label and packaging, profit is $19.65 per sale, a 43.7% margin. The break-even price is about $17.41, and $29.21 keeps a 30% margin.

Where to find each platform's fees

Fees differ by category, plan and the buyer's country, and platforms change them, so the calculator does not fill in any platform's rates. Copy the current numbers from the official fee pages: Etsy's fees and payments policy (listing, transaction, payment processing and Offsite Ads fees), eBay's selling fees page (insertion and final value fees by category), Amazon's selling fees and pricing (selling plans, referral fees by category and FBA fees) and Shopify's pricing page (monthly plans and card rates). If a fee applies only to some orders, enter its average per order.

Taxes and paperwork

Frequently asked questions

How do I calculate profit on an online sale?

Add the item price and the shipping the buyer pays, then subtract every fee, the item cost and your shipping and packaging cost. Divide the profit by the sale to get your margin.

Which platform has the lowest fees?

It depends on your category, price, how many orders you have and the services you use, such as fulfillment or ads. Enter each platform's fees from its official fee page and compare the profit per sale.

What is a break-even price?

The lowest price at which a sale covers the item, shipping and all fees, with zero profit left. Pricing below it loses money on every order.

Do I pay tax on what I sell online?

On your profit from selling as a business, yes, even without a Form 1099-K. Selling your own used items for less than you paid is usually not a profit. This is general information, not tax advice.

How we calculate

The formula in plain words

Sale = item price + shipping the buyer pays. Fees = sale × (marketplace % + payment % + ads %) + payment fee per order + listing or per-order fee. Profit = sale − fees − item cost − shipping cost; margin = profit ÷ sale. Break-even price = (item cost + shipping cost + fixed fees) ÷ (1 − fee percentages) − shipping charged; the price for a margin m uses (1 − fee percentages − m).

Assumptions and limits

Data and sources

Main sources: Etsy: Fees & Payments Policy; eBay Help: Selling fees; Amazon: Selling on Amazon fees and pricing. See all 6 sources under Data sources below.

Methodology last reviewed: October 18, 2026. Methodology, rounding and corrections

Sources

The rates, limits and data on this page are based on these publications:

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