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YouTube RPM and earnings calculator

Estimate YouTube and other video earnings from your views and RPM, for long videos and Shorts, see what changes your RPM and how many views reach your monthly goal.

Your views and RPM

Long videos

Shorts

Your plan

The RPMs in the boxes are only examples. Find your own in YouTube Studio: Analytics, then Revenue. RPM is what you earned per 1,000 views after YouTube's share. The growth rate is your own guess, so the 12-month line is a what-if, not a forecast.

Your next 12 months at that growth

Monthly earnings if views grow at your rate and RPM stays the same
MonthEarningsChart

What makes RPM go up or down

  • Where viewers live. Advertisers pay different prices in different countries, so the same views earn more or less depending on your audience. YouTube Analytics shows revenue by geography.
  • Topic and audience. Videos about money, business or technology often attract advertisers who pay more than for general entertainment.
  • Video length and ad breaks. YouTube allows mid-roll ad breaks only on videos 8 minutes or longer, and longer watch time can show more ads.
  • Time of year. Ad budgets usually rise before the holidays at the end of the year and drop in January.
  • Ad-friendly content and who watches. Videos with limited ads, viewers with ad blockers and YouTube Premium views (paid from Premium revenue instead) all change the number.
  • Shorts are paid differently. Long videos pay creators 55% of the net ad revenue; Shorts ads are pooled and creators keep 45% of the revenue allocated to them, so Shorts RPM is usually much lower.

To earn ad money you must be in the YouTube Partner Program. YouTube's Help Center lists the current entry thresholds (subscribers plus watch hours, or Shorts views), and YouTube has announced higher thresholds for new applicants from February 1, 2027. Facebook and other platforms have their own programs and show a similar per-1,000-views figure in their creator tools.

Estimate the tax on your creator income

Video earnings per month

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From long videos
From Shorts
Next 12 months at your growth
Earnings per 1,000 views (all)
Views a month for $1,000
Long-video views only

Example numbers until you type your own. Not financial advice.

What this calculator does

It turns your monthly views into money using your RPM, the revenue per 1,000 views that YouTube Analytics shows you. Long videos and Shorts are entered separately because they are paid in different ways. You also see a 12-month what-if at the growth rate you choose and how many views a month reach your income goal.

RPM and CPM are not the same

CPM is what advertisers pay per 1,000 ad impressions, before YouTube's share. RPM is what you, the creator, earned per 1,000 views of your videos after YouTube's share, counting all views, including those that showed no ad. RPM is the number to plan with, because it is the money that reaches you. You find it in YouTube Studio under Analytics, then Revenue. The calculator's default RPMs are only examples; your own can be much higher or lower.

How YouTube shares ad money

According to YouTube, creators in the YouTube Partner Program receive 55% of the net ad revenue on long-form videos. Shorts work differently: ad revenue from the Shorts feed is pooled, part of it is allocated to creators by their share of Shorts views, and creators keep 45% of what is allocated to them. That is one reason why Shorts usually earn far less per 1,000 views than long videos.

What changes your RPM

Joining the YouTube Partner Program

You only earn ad money inside the YouTube Partner Program. Its entry thresholds combine a number of subscribers with either public watch hours in the last 12 months or Shorts views in the last 90 days; the current numbers are on YouTube's Help Center page linked under this article. YouTube has announced higher thresholds for new applicants starting February 1, 2027, so check the official page before you plan around them. Facebook and other platforms run their own programs with their own rules, and they also show earnings per 1,000 views in their creator tools, so you can use this calculator with those numbers too.

Frequently asked questions

How much does YouTube pay for 1,000 views?

There is no fixed amount. What you earn per 1,000 views is your RPM, and it depends on your viewers' countries, your topic, video length, the season and how many views show ads. Look up your RPM in YouTube Studio under Analytics, then Revenue, and type it into the calculator.

How many views do I need to make $1,000 a month?

Divide $1,000 by your RPM and multiply by 1,000. At an RPM of $4, that is 250,000 long-video views a month; at $8 it is 125,000. Shorts usually need many more views because their RPM is lower.

Why are Shorts paid less than long videos?

Ads in the Shorts feed play between videos rather than inside one, so their revenue is pooled and shared by views. Creators keep 45% of the revenue allocated to them, compared with 55% of net ad revenue on long-form videos, and fewer ads run per view.

Is the 12-month projection a forecast?

No. It simply applies the growth rate you choose to this month's earnings with the same RPM. Real growth and RPM go up and down, so treat it as a what-if for planning.

Do I owe tax on YouTube income?

Yes. For creators who live in the United States, YouTube income is usually self-employment income, and no tax is withheld. The creator tax calculator estimates the 2026 federal and state tax; it is general information, not tax advice.

How we calculate

The formula in plain words

Monthly earnings = long-video views ÷ 1,000 × long-video RPM + Shorts views ÷ 1,000 × Shorts RPM. Month n of the 12-month line = this month's earnings × (1 + your growth rate)^(n − 1). Views needed for a goal = goal ÷ earnings per 1,000 of all your views × 1,000.

Assumptions and limits

Data and sources

Figures checked against the official sources on October 17, 2026.

Main sources: YouTube Help: YouTube Partner Program overview and eligibility; YouTube Help: YouTube Shorts monetization policies; YouTube Official Blog: YouTube Partner Program, explained. See all 5 sources under Data sources below.

Methodology last reviewed: October 17, 2026. Methodology, rounding and corrections

Sources

The rates, limits and data on this page are based on these publications:

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